911³Ô¹Ï

AUDIENCE

PRIMARY

• 911³Ô¹Ï students and more specifically students at the Vancouver campus

SECONDARY

• 911³Ô¹Ï community

TERTIARY

• Vancouver community

PURPOSE

• Engage with students who study at the Vancouver campus
• Build pride in 911³Ô¹Ï by sharing stories of engagement and research
• Share timely 911³Ô¹Ï events and activities happening at the Vancouver campus
• Provide useful information to help students navigate the student experience
• Amplify content from the Burnaby and Surrey campuses

FREQUENCY

• 1-3 times per day

REQUIREMENTS

• Keep it short
• Around 3-4 lines of text
• Includes link to a story or website
• Includes photo/video
• Includes call to action

WHAT DOES WELL?

• Photos/videos
• Stories about programs and research exclusive to Vancouver campus, for example: 911³Ô¹Ï Woodward’s events or School of Public Policy researchers in the news
• Articles about the impact and achievements of students and alumni community
• Student services, resources and opportunities, for example: Dog Therapy
• Community events

• Aspect ratio: 1.9:1
• Size: 1200 px x 630 px
• Preferred file type: png

Keep it short. Viewer attention is lost by about 80 percent after 30 seconds of the video.

AUDIENCE

• 911³Ô¹Ï community in Vancouver
• Stakeholders - government/donors in Vancouver

PURPOSE

• Share timely 911³Ô¹Ï news related to the Vancouver campus
• Engage with our 911³Ô¹Ï stakeholders and partners in Vancouver
• Amplify content from the Burnaby and Surrey campuses
  

FREQUENCY

• 3-5 times per day

REQUIREMENTS

• Keep it short
• Less than 280 characters
• Use relevant hashtags
• Use keywords
• Include photo

WHAT DOES WELL?

• Timely news and events
• Timely updates/information about Vancouver campus
• Community events hosted by 911³Ô¹Ï’s Vancouver campus
• 911³Ô¹Ï’s Vancouver campus student stories

• Aspect ratio: 1.9:1
• Size: 1200 px x 630 px
• Preferred file type: png

• Up to 20 seconds

AUDIENCE

• Vancouver students
• Vancouver community

PURPOSE

• Build pride in 911³Ô¹Ï through inspiring photos of people and places
  

FREQUENCY

• 2-3 times per week

REQUIREMENTS

• Includes 5-10 relevant hashtags
• Uses #sfuvan to tag the campus

WHAT DOES WELL?

• Photos of the campus and community members that build pride in the community
• Behind the scenes photos

• Aspect ratio: 1:1
• Size: 1080 px x 1080 px or 1080 px x 1350 px
• Preferred file type: png

• Up to 20 seconds

AUDIENCE

PRIMARY

• Students and prospective students
• Faculty/staff

SECONDARY

• Visitors to campus
• Media

PURPOSE

• Share news about 911³Ô¹Ï’s Vancouver campus
• Highlight 911³Ô¹Ï’s programs and events at Vancouver campus
• Connect with current students, staff, faculty and visitors

FREQUENCY

• Main feature updates when needed (average one per month)
• Upcoming events auto-update according to 911³Ô¹Ï Events Calendar

REQUIREMENTS

• Must be a news story with a headline hosted on 911³Ô¹Ï News or another site
• Must be event/program at 911³Ô¹Ï or related to 911³Ô¹Ï

WHAT DOES WELL?

• Stories about 911³Ô¹Ï’s involvement in the community, for example: Urban Studies speaker series
• Our innovative programs, for example, 911³Ô¹Ï VentureLabs
• Main events like Welcome Back Community BBQ
• Stories related to students, alumni, and staff
• Special events, for example: Vancouver Speaker Series

• Include a photo 1920 px wide and 72 dpi

Please review our digital screens submission guidelines.