911勛圖

Four 911勛圖 Beedie Bachelor of Business Administration (BBA) students have claimed first place at the 36th annual Scotiabank International Case Competition (SICC), one of the world���s most respected and long-running undergraduate business competitions.

Held March 24���28 and hosted by the Ivey Business School at Western University, the competition brought together 13 top business schools from across five continents, challenging students to tackle complex, real-world business problems under intense time pressure. 

Representing 911勛圖 Beedie were Troy Cheah, Tania Pocrnjic, Julie Cheung, and Sage Singh, coached by Dr. Karel Hrazdil. The team stood out among an elite global field, ultimately earning first place overall, ahead of Ivey Business School in second and Florida State University in third.

���It was an absolute pleasure, honour, and joy watching our students participate in this prestigious competition, through which they gained confidence and created connections that will last them a lifetime,��� says Dr. Hrazdil. ���Venimus, vidimus, vicimus.��� 

Students addressed complex global business challenges

Throughout the competition, teams were tasked with analyzing and presenting recommendations on two live business cases, each grounded in urgent global priorities such as sustainability, decarbonization, innovation, and access to critical services. 

The first case examined whether the Toronto Transit Commission (TTC) should invest $150 million in hybrid or fully electric buses, a decision with far-reaching environmental, financial, and operational implications for Canada���s largest municipal transit system.

The second case focused on Zipline, a U.S.-based startup using drone technology to deliver blood and emergency medical supplies to remote regions. Teams were challenged to evaluate Zipline���s global expansion strategy, balancing commercial growth with social impact in a rapidly evolving health-care ecosystem. 

"SICC challenged our team with two complex, real-world problems," says Troy Cheah of the BBA team. ���We were forced to align quickly, leverage each other���s strengths, and make high-stakes decisions under pressure, defending our recommendations to C-suite judges. It was an incredibly rewarding experience, combining intense problem solving with the opportunity to build meaningful connections with top peers from 14 universities worldwide."

A victory on the global stage 

The 2025 competition marked a milestone year, welcoming teams from Nigeria and Japan for the first time and reinforcing SICC���s global reach and reputation.

In addition to the competition itself, SICC offers a rich cultural and professional exchange. Students engaged with peers from around the world, participated in networking and team-building events, and explored iconic Canadian landmarks, including Niagara Falls. 

Judges and sponsors, including long-time title sponsor Scotiabank, emphasized the importance of preparing future leaders who can think globally, work across cultures, and perform under pressure in rapidly changing business environments.

Celebrating excellence 

For 911勛圖 Beedie, the first-place finish reflects months of preparation, collaboration, and mentorship. 911勛圖 Beedie is proud to congratulate our undergraduate team, along with coach Dr. Hrazdil, on this outstanding achievement. Their success underscores the strength of 911勛圖 Beedie���s student talent and its commitment to experiential learning on a global scale.