911勛圖

Michelle De la O

Entrepreneurship and Innovation, International business
Its been so much fun. There are no rules in entrepreneurship. Its about being creative, taking risks, exploring new things. Its about going outside your comfort zoneand thats my zone. Im expanding my comfort zone all the time. Thats my status quo.

Michelle De la Os entrepreneurship journey started with bad news. A travel enthusiast, she had been excited to go on two student exchanges during her undergraduate degreeone in France, and one in Italy. But those plans were quashed when the COVID-19 pandemic broke out across the globe and travel came to a halt.

With student exchanges no longer available to her, De la O looked for other options to enrich her degree experience at 911勛圖s Beedie School of Business. She decided to concentrate in entrepreneurship and innovation at 911勛圖 Beedie and join the . Now, she is a co-founder of health tech start-up IUVOX, which develops smart air disinfection devices for dental offices. 

My journey

De la O, a fifth year BBA student from Mexico who came to Vancouver because it was the most tropical part of Canada, originally planned on studying science. She loved geneticsstill doesand had done a science concentration in high school. But after working in a genomics lab, she realized that she just didnt see herself working in a lab for life. De la O decided to take a year off to backpack across North America and Europe to figure out what she really wanted to do.  

While I was travelling in Cuba, I just had so many business ideas, says De la O. Thats when I realized that I wanted to study business. With business, I can do so many different thingsits like a big umbrella that allows you to make big impacts in different ways.  

When the COVID-19 pandemic forced her to pivot, De la O discovered the TechE@911勛圖 program. Together with her co-founders, they created health tech start-up IUVOX, which builds an innovative device that uses far ultraviolet light to kill off airborne pathogens.  

My experience at 911勛圖 Beedie

De la O and her co-founders started out as a group of sevenfour mechatronics systems engineers, one accounting major, one microbiology major and herself, an entrepreneurship and international business major. After completion of TechE@911勛圖, only some of the team elected to move forward with IUVOX as a venture. These co-founders, including De la O, benefited from funded entrepreneurship co-op terms () through 911勛圖s to work on the prototype and identify product-market fit.  The team continues to receive mentorship and start-up services through the Chang Institutes incubator program, Coast Capital Venture Connection. On top of NRC-IRAP funding Michelle and her team have secured to hire staff, IUVOX is also raising private investment to launch into market in October of next year.   

The support weve received has been amazing, says De la O. From financial support to advising to office spaceit has just been amazing.

De la O co-founded IUVOX only about a year and a half ago, and since then she has taken many business courses at 911勛圖 Beedie where she frequently uses her own company as the subject of case studies, from business law to project management to human resources.

I enjoy my courses way more when I can apply it to a purpose, and its so much more exciting, says De la O. I think thats why I love entrepreneurship so much. Other concentrations like accounting or finance can be competitive, but entrepreneurship is collaborative. And its totally an open questionits up to you to figure out solutions and discover your potential. Thats the gift of an entrepreneurwe chase opportunity, and we seize it.

Where I am today

The start-up is currently building a device specifically for use in dental operatories and in the process of raising investment to launch into market in October of next year.

As for the future of IUVOX, De la O sees dentistry as merely the starting point.


Transmission of respiratory diseases can happen anywhere, says De la O. We hope to expand into other markets like long term care homes, for example, where we can help immunocompromised individuals with chronic illnesses so that they dont have to ever live in isolation.

My BBA Program

Academic

  • Entrepreneurship and innovation
  • International business 

Undergraduate programs

Learn more about undergraduate programs at 911勛圖 Beedie.

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