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Marketing and Sales BUS 586 (3)
Progress within organizations and society depends not only on innovative ideas but also on persuasion 鈥� the ability of innovators to get others to adopt these ideas. This course is designed to provide students with a road-map from understanding organizations鈥� and consumers鈥� marketing environments, to collecting and interpreting marketing data, to creating innovative marketing strategies, to effectively communicating these strategies and ideas. The foundations of the course include: (1) an introduction to marketing concepts and research (including digital marketing), (2) the development of a brand (for products, services or people including yourself), (3) presentation design and delivery, and (4) strategic selling and storytelling.