Marketing Tech-based Products and Services BUS 754 (4)
What differentiates high-tech markets from more traditional ones is the environment 霉 shrinking product life cycles, rapid changes in information and knowledge and great uncertainty about competitors. This course is designed to teach strategies for developing and executing marketing strategies in technology-intensive markets. Students who have taken BUS 556 or BUS 702 may not take this course for further credit.
| Section | Instructor | Day/Time | Location |
|---|---|---|---|
|
Brent McFerran |
Sep 7 鈥� Oct 12, 2016: Wed, 6:00鈥�9:30 p.m.
Sep 12 鈥� Oct 3, 2016: Mon, 6:00鈥�9:30 p.m. Oct 17, 2016: Mon, 6:00鈥�9:30 p.m. |
|