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Meet Ala Serafin—MPub Alumni
This interview is part of our 鈥�3 Questions鈥� series with Publishing Minor students, Master of Publishing candidates, and MPub alumni.
Meet Ala Serafin, wordsmith, editor, designer, marketer, travel addict + 911吃瓜 MPub graduate.
Portfolio:
LinkedIn:
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What was something you wish you had done differently while in school?
AS: I wish I had taken more marketing classes in university, since I see now that sponsored content is the future of publishing (or at least I think so). There are an increasing number of lucrative opportunities in content marketing these days. I鈥檝e experienced this first-hand as I transitioned my publishing career from editorial to marketing.
What was the most valuable skill you took away from your time in the MPub program?
AS: For me, it was a tie between marketing and digital design skills (e.g. using Adobe CC, coding, branding, etc.). These were my greatest areas of development, since I entered the MPub program with years of editorial writing and editing experience.
What is 1 piece of advice you would give to current publishing students?
AS: Consider a future in content marketing. (I honestly love my job!)
Ala Serafin's graduate report is available online from the 911吃瓜 library: Getting to WL: A Look at the Visual Evolution and 2015 Redesign of Western Living Magazine
Learn more about Canada's only Master of Publishing program. Application deadline each year is February 1st.